Innovation : a new idea, method, or invention
We need to encourage innovation in industry.
Consequence : something that happens as a result of a particular action or set of conditions
Many believe that poverty is a direct consequence of overpopulation.
Rival : a person, group, organization that you compete with in sport, business, a fight etc ( competitor )
This gives the company a competitive advantage over its rivals.
Compelling : very exciting and interesting and making you want to watch or listen
I found the whole film very compelling.
Bells and whistles : extra things that are offered with a product or system to make it more attractive to buyers
Fax systems on the market today offer bells and whistles such as answering -machine capability.
Good choice of words. But why did you highlight everything?
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